advertising-Southland oral history project(proposal/insights)31st of July

Today we met with our client Rebecca Amundsen who represents the Southland Oral history project run by the southland city council. The S.O.H.P(SOUTHLAND ORAL HISTORY PROJECT) is a non profit organization with the objective of preserving the stories of the pre baby boomer generation residing in southland. For our assignment we are tasked with coming up with a proposal for an advertisement aimed at reshaping and come up with a proposal for an advertisement that solves the problems faced by the organizations previous advertising attempts. To start we are given a client who represents a non profit organization who is faced with a problem in the advertising department and as film makers we are tasked with solving any issues with their advertising direction by proposing a new direction and filming and editing this advertisement in the hopes that they use it for their non profit organization on t.v or online. Rebecca gave us an insight into the organizations goals and what they stand for. This included encouraging other heritage organizations, and preserving the voice and history of an elder generation of Southlanders by way of aural interviews that are up to 4 hours long and then abstracting the interviews for future use and documentation. The organization started in 2006 with the objective of holding southland stories for future generations and anyone interested in the history of southland told by real southlanders as she said having the stories behind the facts. the interviews are strictly held at the southland library as the the interviewees are uncomfortable with their personal stories being easily accesible across the country and on the internet as they are uncomfortable and unfamiliar with the internet so putting their personal information on the web is scary to them. So as a common courtesy to the interviewees they ask them where and how their interviews are able to be shown. What I got form the conference with Rebecca is that sohp is not getting the attention it deserves due to budget constraints and accessibility of the interviews over a larger demographic than just older people as the information is relevant and wasted upon if not utilized by people such as university students/high school students who are studying anything from history to linguistics. My goal in creating this advertisement is to hit two birds with one stone in my proposal as the two main demographics the interviews are most relevant and interesting for are students in uni and or high school and baby boomers/the children or grandchildren of the generation of people being interviewed by sohp. I think my way of approaching this is by making an appeal of making the most of the wisdom and history held by the generations before us and or reminiscing on a past that will never be recreated and should be treasured by people with the accessibility to utilize it. Whether I show this by way of sentimental values or by way of practical usage is up in the air at the moment.